When you’re starting out a new online business, one of the first hurdles is getting people to realize you exist. It would be nice if search engines were smart enough to help new e-Commerce websites gain recognition and find those first few customers, but unfortunately, it’s not that easy. It’s up to the newcomers to make those search engines notice them and steer traffic their way.
Most potential customers (who don’t already know about your business) are going to (1) tell Google what they’re looking for, and (2) hope Google can hook them up with a solution. If you want to be that solution, you need to figure out how to make Google and other search engines understand the connection between their users’ queries and your website.
This is where search engine optimization comes in.
To get the best SEO software for small business, one option is outsourcing your SEO work to a third party. This is a great option if you don’t like the idea of gaming the search engine system in a highly competitive, ever-changing market, or if it just seems like too much to learn, on top of running your actual business. However, if do-it-yourself SEO makes the most sense for your budget, don’t be afraid to try it.
DIY SEO for small business doesn’t have to be difficult or complex, and a lot of it goes hand-in-hand with building an informative, content-rich website. Here are four simple tips you can use to improve SEO for your small business website.
Tip #1: Know Your Customers
One way of mastering SEO for a small business website is viewing it as a way of making sure you and your customers speak the same language. If the language you use to describe your products and services matches the language they use in search engines, you’re likely to end up higher on their list of search results.
In some cases, customers might not even know the name of the product or service they need before they start searching. This is where it’s especially important to be able to anticipate how they might describe their needs when writing in a search engine form.
Searching forums or product reviews where people might discuss the things your business is designed to help with can give you an idea of how people outside the industry talk about your product. The more you’re tuned in to the way your potential customers think and talk, the easier it is to include search-friendly language in your website.
Tip #2: Research Keywords
Once you have a feel for how your customers organically chat about your products or services, it’s a good idea to dive into the raw data. In terms of delivering actionable results, keyword planners are amongst the best SEO software for small business.
Keyword planners can help you identify the specific words and phrases searchers are using to find businesses like yours. They can also provide additional information, like the seasonal popularity of certain search terms, as well as phrases that deliver “long tail” search results over extended periods of time.
It’s possible to do keyword research on your own, without the help of special software tools, but keyword planners can deliver better, timelier, and more comprehensive information.
You don’t have to be an expert to cover SEO fundamentals on your own
Tip #3: Publish Quality Content
If your website provides high-quality, informative blog posts or articles on a consistent schedule, you’re not only feeding Google new and relevant pages to index on a regular basis – you’re also hosting useful information that gives visitors to your site a reason to stick around and read. This gives your site “authority,” according to search engines, and that’s a good thing.
Publishing fresh, solid content also gives you a way to incorporate all sorts of keywords and key search phrases into your website without awkwardly trying to fit them into the main pages.
Quality content doesn’t necessarily have to be written, either. Good photographs (with a little descriptive text, of course) can also draw in searchers.
Tip #4: Stay Current on SEO Trends
The best DIY SEO for small business practice is using SEO that’s up-to-date. Google’s algorithms are always changing, and the best practices for SEO can shift over time. If you’re doing your own SEO, it will pay off tremendously to pick a few leading SEO blogs to follow, so you can stay abreast of new trends and changes in the SEO scene.
You might even consider taking an online SEO course or following people whose SEO advice you’ve found useful on social media.
Remember: They’re Tips, Not Tricks
You don’t need to be an SEO wizard to make useful changes that can get your site noticed. At the same time, even the best SEO software for small business can’t save you if your site isn’t really working to meet your customers’ needs, so make sure your site design has you positioned for success.
At its core, SEO is about meeting your customers where they are, by understanding how they’re trying to find what it is they’re looking for and being able to give it to them in a straightforward way. Search engines share the goal of customer satisfaction, too, so if you’re offering good solutions to the problems your customers need help with, a few DIY SEO tips can go a long way toward bumping up your search rankings.